Personal Branding: Projecting Authenticity

Personal Branding has become a modern industry, and with so much advice being offered sometimes we might just lose sight of that most important attribute: ourselves! Often well meaning advice can be basically suggesting we change our personalities, which we all know is not possible, nor would it be desirable: we are each OK as we are. The Latin root of the word 'education' is 'e-ducato,' which means 'leading out.' So rather than try to be like someone else it is far better to project the best, and most appropriate, version of ourselves, the optimal version of who we are really are inside.