Personal Branding: Projecting Authenticity
Personal Branding has become a modern industry, and with so much advice being offered sometimes we might just lose sight of that most important attribute: ourselves! Often well meaning advice can be basically suggesting we change our personalities, which we all know is not possible, nor would it be desirable: we are each OK as we are. The Latin root of the word 'education' is 'e-ducato,' which means 'leading out.' So rather than try to be like someone else it is far better to project the best, and most appropriate, version of ourselves, the optimal version of who we are really are inside.
New film The Bling Ring shows a remarkably different side to Emma Watson to the virtuous Hermione Granger in Harry Potter. So what is the real Emma Watson like? Lets look at her tweets:
It doesn’t matter which profession we’re in, or what skills we possess, we all have a personality, and it comes packed with strengths, weaknesses, and everything in between. Exploring our personalities can help us both personally and professionally, so it’s something we should all probably take a little time to do.
The 
The charismatic, enigmatic, introvert
Personal branding has become a key part of personal development. Most of us now have a wide-ranging online presence; Facebook, Twitter, Instagram, a personal website - and these each paint a picture of us as individuals and as professionals.
“Where’s my… oh there it is” is a common phrase for the extravert. They say things as they think them and they need to talk through their thoughts to make sense of them. The upside is you’ll know the context, what’s happening, why they think things, how they got to their decisions. The downside is you’ll know and experience all the mind-changes and irrelevances too; like that they momentarily misplaced… something (they never finished that sentence)! If they are extravert ‘N’ they will go through their future ideas and plans, if they are extravert ‘S’ they will take you through the details.
Being an Introvert in an interview doesn’t put you at any sort of disadvantage, but there may be a few areas where you could focus, especially if you’re shy, find it difficult sparking conversation, or just find the interview process daunting. We’ve seen a lot of press lately around Introverts and how they should jump in more, get in with the crowd and generally try and act more ‘Extraverted’, but actually there’s an upside to being a natural ‘listener’ rather than a natural ‘talker’. So here are some key areas which we think highlight the value of being an Introvert in a job interview.